Let’s Make Beautiful Business, Baby!
Beauty holds a power that may just be the secret missing ingredient to increase the impact of your work.
Let’s explore: Have you contemplated your beliefs about beauty? What power does beauty hold, and how can you wield it for good?
Beauty is multidimensional; both an energetic and visual experience that invokes something profound. This is as true of a beautiful space, person, garden, or artwork as it is of a world-class brand experience. Beauty takes on many forms. It’s not just great design or form, but anything that moves you. Understanding inherent beauty, harnessing and expressing it into the physical world raises the resonance, attractiveness, and therefore power of that creation—be it a design, person, or brand.
Contemplate the word beauty. What does it mean to you? What is your personal experience of superficial beauty compared with authentic beauty?
Our client and dear friend Charissa Snijders from CSA Architect understands beauty intimately. It’s a fundamental element of her work and is at the core of the strategic blueprint we developed for her practice. Charissa’s approach ensures that the resonance of the spaces she designs shift and heal. We call it Reverence Architecture – where the beauty is found in the people and the land of each project and translated into high resonance design. This is a very different approach to mainstream architecture where beauty can at times be superficial, resulting in designs that may be pleasing to the eye but are devoid of the kind of beauty that moves you.
Incorporate Beauty Into Your Business
Think about how you can infuse beauty into your business practices.
This could be through the design of your workspace, the products you create, the services you offer, or the way you communicate with your customers.
Create experiences that resonate emotionally through beautful design, thoughtfully crafted services or with sharing an inspiring brand story. Aim to connect with people on a deeper level.
Does your visual brand have its own unique beauty? Use design elements, colours, and imagery that evoke the emotions and values you want to convey.
You can also use beauty as a tool to build deeper connections with your audience.
Take note of superficial beauty—brands, spaces, and people that are concerned with ‘looking good’ and being on trend. Instead, seek out brands, people, and spaces that resonate beauty in such a way that you know the beauty you experience is an authentic expression of their unique purpose and power.
Beauty, when understood and harnessed authentically, has the power to transform your business and the lives of those you touch. By integrating beauty into your business, you can create a brand that not only looks good but also feels good and does good.
Embrace the power of beauty and let it elevate your work and your impact.
So, what’s your next step? How will you begin to make beautiful business, baby?